Why Is Mystery Shopping So Important To Your Self Storage Facility?
After being in the self storage industry for many years, one thing has proved itself true over and over again: A storage facility is only as strong as its employees.
Your employees represent the essence of your business. You could have gotten a piece of land for a steal in an outstanding location in a jam-packed demographic, but if you don't have skilled, sales-minded employees, your facility will not reach anywhere near its potential. Many owners pay thousands of dollars each year in yellow page ads and other advertising, but they have not spent a dime to have their managers trained by professional sales consultants.
It's time to get the ROI that you deserve, my fellow owners. When I myself was a self storage manager, the best thing the owner ever did was set mystery shopping in place and give me a bonus based on my performance. I stayed on top of my game EVERY phone call from that day on. Now as an owner of several self storage facilities, mystery shopping is of the utmost importance to me. I know that every dollar that I spend on advertising to get that phone to ring becomes money well spent. My ROI is maximized by my mystery shopping program.
However, you will want to use a mystery shopping company that specializes in the self storage industry. You also want to make sure that they will offer your employees sales training to help improve their skills. PhoneChexx Mystery Shopping does our telephone mystery shopping, and they offer sales training to all of our employees to help improve their performance. We love this, because this results in more sales for us. It is worth every penny.
© 2007 All Rights Reserved.
No comments:
Post a Comment