Caller ID - A Salesman's Best Friend

The service is around 10 bucks a month, but, when used correctly, Caller ID can yield your company hundreds of dollars per month in sales.

Caller ID can be used in 2 ways:

1) When you receive a sales call, the name and telephone number on the Caller ID should instantly be recorded. We like to call it our "Lead Sheet." If your lead does not show up to rent a unit or doesn't call you back within 48 hours, you should call them to see if they are still in need of storage. Many times we find out that they were planning on using a competitor for a few bucks less. At that time, we offer to match the competitor's price and throw in a lock for free that retails at $15 (which costs us $3). I can't tell you how many sales the companies we consult get this way!

2) We have consulted our companies to head straight for the Caller ID the very first thing in the morning. Many times calls are missed just after you have closed the night before or right before you open, and many times they do not leave an answering machine message. Call back everyone! Sometimes it will be a current customer asking a question, but, more times than not, it will be a prospective customer wanting to inquire about storage. Frequently we find they are so impressed that we called them back that they don't even check out the competition but reserve a unit right over the phone. Now, that's customer service.

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